Due North Marketing Communications, Inc. :: Ruth Steele Walker, President

Ruth Steele Walker
President

Creative and targeted programs that make an impact are the hallmark of experienced marketing professional Ruth Steele Walker. Focusing on results that improve the bottom line, she accelerates projects from conception to implementation with a mastery of writing, production, placement, budgeting and coordination.

Ruth Steele Walker
President
Due North Marketing Communications, Inc.

She was elected President of Due North in April, 2006.

During more than 25 years with Foremost Corporation of America, the nation's leading insurer of manufactured housing and recreational vehicles, Walker consistently produced effective communications programs that resulted in increased net written premium. Her expertise in crisis communications was a vital part of Foremost's exemplary customer service in the wake of hurricanes, floods and earthquakes. Walker specializes in communications targeting the 50+ demographic, with an emphasis in communications for the 65+ segment. She was also responsible for investor relations.

Among other achievements, Walker developed communications for the merger of Foremost and Farmers Insurance, addressing audiences including customers, employees, trade and consumer media. For Foremost's 50th anniversary, she created a celebration program of internal and external promotions, special events, recognition and a 162-page commemorative book.

Earlier in her career, Walker was a newspaper reporter, a TV and radio producer, and worked in national sales and traffic at network TV affiliates. She also instructed at the university level as an adjunct professor in journalism. Walker earned a BA in journalism from Michigan State University and an MS in communications from Grand Valley State University. She is a past president of the West Michigan Chapter of the Public Relations Society of America.

She and her husband Scott operate a small vineyard in Michigan's Leelanau Peninsula, producing premium vinifera wine grapes. The vineyard has been the largest local supplier for Suttons Bay wine label L. Mawby, recently named one of the world's top producers of sparkling wines.