Television Spots

Doctor's Office           Play with QuickTime (2.6 Mb File)
This project generated hundreds of thousands of applications for health care coverage for low-income Michigan children. As executive producer of this spot, Due North provided the creative brief, edited and approved the copy, selected talent, oversaw shooting and editing, and directed statewide placement.

Smoking Section       Play with QuickTime (2.6 Mb File)
This spot motivated tens of thousands of smokers to request a free Quit Kit. Due North was executive producer.