Due North Marketing Communications, Inc.

Mackinac Straits Health System
Celebrating its new $37 million regional healthcare facility Mackinac Straits Health System relied on Due North and its strategic ally, Nate Pegman Design, to build a web presence that reflects the state-of-the-art hospital's capabilities and the full range of comprehensive health services it provides. Due North developed the site taxonomy which detailed 50 pages of vital content and identified the click path that gets people directly to the information they need. We also assisted in content development. Paired with Nate Pegman's stunning design, the site is as functional as it is attractive and includes a content management system to enable immediate updates.

Michigan Department of Community Health
While he served as Director of Health Promotions at MDCH, Due North Vice President Scott Walker coordinated development of a new web site for the largest deparment in state government. The project involved building a new structure, developing a site-wide taxonomy, determining navigational aids, migrating all existing content and training staff in web page development and content management.

The Northport Promise
Due North constructed this site from the ground up to help enable The Northport Promise to reverse declining enrollments and maintain a K-12 school district.